Print to Browser:
an exploration into modern multi medium marketing
As you read through this page you will be able to follow the way a few select companies
advertise their products differently on the internet and in magazines. The lettering in blue and the corresponding image relates to matterial
from the internet, while the text in red and the corresponding images are ads taken from magazines.
Budwiser
Though the magazine ads and internet
ads share a certain color combination,
the major similarities end there.
The internet ad is far more spread out,
each item on the page is given its own breathing room.
But through the pictures and the wording the site conveys
that consuming a Budweiser is not something you do alone.
Infact it even advertises a casting call for a "Band of Buds".
The font used is tall, and thin very eye catching almost like a poster.
It begs for attention.
Conversely while the website seems to have the name budwesier
all over it, the magazine ad only has half the name visibile once, "bud". The coloring is also much more subtle
with most the image washed in black and white, with just the bottle label having a bit of color.
It also appears that this person is consuming this beverage alone, and the this person judging by the nails and jewlery is a woman.
The only wording on this page reads "it's what we do." The font used is a bold typewriter like font that makes a statment that is cool and self assured.
McDonald's
Filled with pastel colors, light colored milkshakes, and strategically placed fruits
that form stars the mcdonalds website lacks much of the classic mcdonalds red and yellow branding.
The text that read " real fruit smoothies" with word like "simple" and "delicious". Work to convey the
possibile healthy alternative available at a mcdonalds near you. THe font used is a tall type that reflects
the "delicate" and healthy nature of the food served at mcdonalds.
Conversely the add from the magazine is classic mcdonalds,
The sunrising to piping hot cup of coffee, with eggs, corn muffins, hashbrowns and sausage.
THe ad emphasizes the dollar menu that is now available at breakfast. The font again is the very wide type that stretches allt he way over
all the food that is available to you a mcdonals for just a buck.
Sirius
The websites main colors of blue and black reflect the central image
displayed of the leather jacket and blue car. The website seems to be
more in touch with actual purchasing of this product. It's selling Sirius Radio and less E-street radio.
The large margins result in the actual page being very similar in size to that of the magazine
In this magazine add Sirius is selling the Concert experience, the font of the title,
the image all convey thje feeling of being in a concert
and beign able to not only hear but see the band play.
Ray Ban
Stylisha and chic RayBan's website is focused on selling there products.
Though it shares much of the same imagery as the magazine add, the emphasis has shifted away from the
cool image and into shopping possibilities that surround it. There
almost seems to be an optical illusion directing your eyes to the buying possibilities.
This ad stands out in any magazine, the large array of colors and frenetic movement on the page draw you in, the bold block faced type draw you in
and make a sweeping statement about the product, that is reflected in the ad "Never Hide"
Cannon
The magazine ad is meant to draw you in, and the website is meant to make purchasing easy, in no combination of ads has this been more clear
than here in the cannon ad. Canon's website mine as well be a catalog with tabs. It is simple and efficient, at finding the product you are looking for.
The only remnants of the fun conveyed in the magazine ad can be found in the Canon font and logo at the top of the page.
The type face is large blocky and all in caps.It takes up a disproportionate amount of the page,
but you are forced to look at it and read it. With the accompanying image you are definitely curious
what this could be an ad for
Perhaps it is the nature of the shape of computer screens versus that of a classic magazine page or perhaps the purpose that each is serving
but the trend appears to be that the magazine ads are more eye catching, and the websites more practical.
Budwiser
Conversely while the website seems to have the name budwesier all over it, the magazine ad only has half the name visibile once, "bud". The coloring is also much more subtle with most the image washed in black and white, with just the bottle label having a bit of color. It also appears that this person is consuming this beverage alone, and the this person judging by the nails and jewlery is a woman. The only wording on this page reads "it's what we do." The font used is a bold typewriter like font that makes a statment that is cool and self assured.
McDonald's
Filled with pastel colors, light colored milkshakes, and strategically placed fruits that form stars the mcdonalds website lacks much of the classic mcdonalds red and yellow branding. The text that read " real fruit smoothies" with word like "simple" and "delicious". Work to convey the possibile healthy alternative available at a mcdonalds near you. THe font used is a tall type that reflects the "delicate" and healthy nature of the food served at mcdonalds.
Conversely the add from the magazine is classic mcdonalds, The sunrising to piping hot cup of coffee, with eggs, corn muffins, hashbrowns and sausage. THe ad emphasizes the dollar menu that is now available at breakfast. The font again is the very wide type that stretches allt he way over all the food that is available to you a mcdonals for just a buck.
Sirius
The websites main colors of blue and black reflect the central image displayed of the leather jacket and blue car. The website seems to be more in touch with actual purchasing of this product. It's selling Sirius Radio and less E-street radio. The large margins result in the actual page being very similar in size to that of the magazine
In this magazine add Sirius is selling the Concert experience, the font of the title, the image all convey thje feeling of being in a concert and beign able to not only hear but see the band play.
Ray Ban
Stylisha and chic RayBan's website is focused on selling there products. Though it shares much of the same imagery as the magazine add, the emphasis has shifted away from the cool image and into shopping possibilities that surround it. There almost seems to be an optical illusion directing your eyes to the buying possibilities.
This ad stands out in any magazine, the large array of colors and frenetic movement on the page draw you in, the bold block faced type draw you in and make a sweeping statement about the product, that is reflected in the ad "Never Hide"
Cannon
The magazine ad is meant to draw you in, and the website is meant to make purchasing easy, in no combination of ads has this been more clear than here in the cannon ad. Canon's website mine as well be a catalog with tabs. It is simple and efficient, at finding the product you are looking for. The only remnants of the fun conveyed in the magazine ad can be found in the Canon font and logo at the top of the page.
The type face is large blocky and all in caps.It takes up a disproportionate amount of the page, but you are forced to look at it and read it. With the accompanying image you are definitely curious what this could be an ad for